Dove Campaign for Real Beauty

April 19, 2013 § Leave a comment

Why do women underestimate their beauty? I recently stumbled upon this truly inspiring Dove commercial aimed defining what beauty really is in order to create a worldwide conversation about it and encourage debate.

To be honest, I had never even heard about this campaign but after finding the Dove Real Beauty Sketches, I began to read all about it. The Dove Campaign for Real Beauty began in 2004 after a global study found that a mere 2% of women around the world considered themselves beautiful. Since 2004, Dove has implemented new instruments of communications that encourage women to join this discussion and to challenge the stereotypes that society has about beauty.

In the Dove Real Beauty Sketches, six women were asked to describe their appearance to forensic artist Gil Zamora who created composite sketches based off of their descriptions. Before this, the women were asked to spend time with strangers without knowing why they were doing so. After they were sketched the first time, the strangers were asked to describe the woman that had been sketched earlier. The differences in the sketches were truly amazing. They showed that women don’t consider themselves beautiful based off of what people use to tell them or based off of this fake perception of what beauty really is from society in general.

Watching this video gave me the chills. By the end of the commercial I was almost in tears because of the powerful message that it conveyed. It is time that we stop thinking about what is wrong with us and time to start embracing the natural beauty that we were born with.

Watch it, think about it, and remember, YOU ARE MORE BEAUTIFUL THAN YOU THINK.

– Jennifer C.


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